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YEG
YEG
Client
Delux Magazine
SERVICES
Campaign Strategy, Audience Growth
Year
2015
The challenge
Delux Magazine wanted to increase demand for a baseball event while expanding its audience reach. The challenge was generating excitement and visibility without relying on paid advertising.
The campaign needed to attract new readers while activating the magazine’s existing audience through social media participation.
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Campaign Strategy
We designed a social activation campaign that encouraged participants to promote Delux Magazine publicly before qualifying for ticket giveaways. The strategy turned readers into promoters and expanded the magazine’s audience organically without relying on paid advertising..
Framework
Activation
Goals
Social + Sharing Picks
Method
+Demand
Method
+ Retention
> promotion_live
> readers_sharing
> reach_expanding
Result
Expanded audience reach and increased demand for the baseball event through organic social promotion.
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