YEG
KROMATIK
Client
Confidential Apparel Brand
SERVICES
Retail Consulting, Store Placement Strategy
Year
2024
The challenge
An independent apparel brand operating primarily online wanted to expand its presence through select retail placements. The challenge was identifying the right stores and partners that aligned with the brand’s audience while maintaining strong product presentation and brand positioning.
The brand needed guidance on which retail environments would best support its products and how to approach store partnerships for merchandise placement.
Without a clear retail placement strategy, there was risk of placing products in stores that did not match the brand’s target market or retail positioning.
Retail Expansion Framework
To support the brand’s transition from online sales into retail environments, We developed a placement strategy focused on identifying compatible retail partners and advising on product presentation within partner stores.
Retail Model
Selective
Placement
Merchandise Selection
Product
Location
Change
Clothing
> identify_retail_partners
> merchandise_
> retail_distribution_
Result
Merchandise was successfully placed in select retail locations, expanding the brand’s physical presence beyond online sales and increasing in-store visibility.