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Client
Apex Finance
SERVICES
Web Design, WebGL
Year
2023
The challenge
Apex Finance needed to dust off an overly institutional image. The goal: create an immersive experience reflecting their avant-garde approach to urban architecture, without sacrificing technical rigor.
We opted for a 'Digital Brutalist' approach, mixing massive Swiss typography and fluid WebGL micro-interactions to simulate the depth of architectural structures.
The site also needed to serve as a recruitment platform, attracting top talent through a strong and innovative employer brand image.
WebGL Core.
To do justice to Apex's 3D models, we developed a custom Three.js viewer. Optimized for mobile, it allows fluid exploration of buildings without excessive loading times.
Framework
Next.js 14
Animation
GSAP + Lenis Scroll
CMS
Sanity.io
Hosting
Vercel Edge
> init_scene()
> loading_assets...
> render_loop_active
Result
A 40% increase in qualified applications in 3 months.
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